Google Shopping is thought by means of a number of distinctive names to enterprise specialists, inclusive of Google Merchant, Google Product Search, and the authentic name for Google shopping Froogle.
The manner Google Shopping is used has changed during the last few years, since Google has modified the manner it displays the buying consequences inside the herbal search engine optimization results. This manner that Google now presentations the pinnacle three outcomes based totally on authority and relevance in the natural outcomes. The shopping consequences will usually be displayed on the first web page, out ranking the hunt outcomes, giving your web site instant visibility.
In the closing 6 months Google has made it possible to integrate the Google Shopping consequences into your PPC effects, allowing you to additionally growth the visibility of your PPC effects. It is now viable to music your PPC effects via Google Shopping by way of growing a field inside your product feed “adwords_redirect” the usage of a PPC monitoring code.
Research shows that Google Shopping feed should account for 10% of the entire visitors for your website. When you first deploy your product feed, site visitors ranges for your website online may be low for the first six months but will boom every month till the 10% site visitors is performed.
It is essential that your product feed is set up efficaciously with the subsequent fields which are required in your product to now not handiest be seen inside the seek results but additionally to meet Google’s pointers. The fields include identification,circumstance, title, mpn, quantity, availability, description, link, image_link, product_type, rate, logo, forex, price_type, delivery, and EAN Code.
Each of these fields should be optimised on your product using your target key phrases to ensure your site has most visibility in Google Shopping effects. In September 2011 Google is making the product_type a wellknown discipline for the retail sector and Google taxonomy regulations ought to be accompanied to the letter or the feed will be rejected.
Earlier this yr Google also made it feasible to create a couple of product feeds from specific countries allowing businesses to attain new markets and finance streams, presenting the feed is centered to that us of a.
These above factors mean that it’s miles greater essential than ever to have an optimised Google product feed. Make positive that your search engine marketing enterprise or e-trade web site design enterprise understands that a product feed no longer best needs to be created, however needs to optimised to appear in the herbal seek consequences.